Fourth stop: neext Industry Forum at Schindler Germany, held jointly with Horváth in Berlin.

Under the motto "Business Beyond Europe: USA – Growing Together. Strengthening Europe" the neext Industry Forum brought together decision-makers from the fields of Industry, Real Estate, Technology, Academia, and Politics at the ringberlin venue.

The focus was not only on market opportunities and growth dynamics in the USA but, above all, on the concrete prerequisites for successful internationalization—ranging from partnerships, governance, and location decisions to local implementation capabilities, scaling, and transatlantic cooperation aimed at strengthening Europe’s competitiveness.

In addition to keynote speeches by Ivo Koerner (IBM) and Sandra Stein (Alliance 90/The Greens) and insights shared by Belimo, Horváth, Arnall Golden Gregory LLP, AHK USA Washington, A1 Digital, Mynaric, Drees & Sommer, the Austrian-American Society, GAR - German American Realty GmbH, Junson Asset Management, HDI Global SE, and GSK Stockmann, we gained many exciting insights and fresh perspectives.

Our Key Take Aways:

  • International expansion strengthens Europe only if European companies successfully translate their strengths—quality, technology, and trust—into global markets.
  • The US market is not merely a sales outlet but a proving ground for speed, scalability, and local operational capability.
  • Successful US expansion is driven not by strategy alone, but by strong partnerships, clear responsibilities, and a genuine local presence.
  • Europe’s greatest challenge is not a lack of innovation, but the speed of implementation, scaling, and unified strategic alignment.
     

Today has shown that Business Beyond Europe doesn't mean leaving Europe. It means leveraging Europe's strengths internationally.

Thank you to all participants for their openness, depth, and genuine dialogue – and especially to Schindler Germany for hosting the event and Horváth for their thematic contributions.

Be part of next. Be part of tomorrow. Together with us.